A joint effort:

Jeremy Murrell, Morpheus

20+ years in consumer insights defining narratives with brands like Jack Daniel’s and Woodford Reserve.

Courtney Sandora, Go Social

20+ years in sharing narratives through PR, social media and creators with brands like Appleton, Knob Creek, Cutty Sark.

Every spirits brand in this report has a story that AI already believes about them. Some of those stories are accurate. Some are incomplete. Some are being owned better by competitors.

A brand-specific audit tells you exactly where you stand, what territory you own and where you’re invisible. With 40+ years of combined industry experience we help brands build the story AI will keep telling.